Health and life

If applied to a health-related behaviour such as screening for cervical cancer, the HBM predicts regular screening for cervical cancer if an individual perceives that she is highly susceptible to cancer of the cervix, that cervical cancer is a severe health threat, that the benefits of regular screening are high, and that the costs of such action are comparatively low. This will also be true if she is subjected to cues to action that are external, such as a leaflet in the doctor’s waiting room, or internal, such as a symptom perceived to be related to cervical cancer (whether correct or not), such as pain or irritation. When using the new amended HBM, the model would also predict that a woman would attend for screening if she is confident that she can do so and if she is motivated to maintain her health.